Last updated: 17 July 2025

This Privacy Policy explains how www.velocityactive.eu ("we", "our", or "the Site") collects, uses, and protects your personal data when you browse, contact us, or make a purchase. We are committed to safeguarding your privacy and complying with the General Data Protection Regulation (GDPR).

1. Information We Collect

Device Information

What: Browser type, IP address, time zone, cookie data, pages viewed, search terms, and how you interact with the site.

Why: To optimize site performance and improve user experience.

How: Automatically via cookies, tags, pixels, and web analytics tools.

Shared with: Shopify, our ecommerce platform.

Order Information

What: Name, billing/shipping address, email, phone number, and payment details.

Why: To process orders, manage delivery, communicate with you, and detect fraud.

How: Directly from you during checkout.

Shared with: Shopify and payment/shipping partners.

Customer Support

What: Any details you provide when contacting us.

Why: To assist with enquiries and resolve issues.

How: Directly from you.

Shared with: Only when needed to fulfill support-related actions.

2. SMS Communications

We use cookies to track your shopping activity and may send SMS reminders (e.g., for abandoned carts) if you opt in. Your SMS opt-in is not shared with third parties unrelated to messaging services. You may unsubscribe anytime by replying STOP or using the unsubscribe link in any text message.

3. Sharing Your Data

We only share your data when necessary to operate the website and fulfill orders, or when legally required under EU law. For example:

Shopify is used to power our online store and securely process transactions.

Legal authorities may receive your data in response to a lawful request.

4. Behavioural Advertising

We use analytics and third-party advertising tools to provide relevant marketing:

We use Google Analytics to understand customer behavior on our site.
Google Privacy Policy
Opt out of Google Analytics

Advertising partners may receive browsing and purchase data to deliver personalized ads.

5. Your Rights (Under GDPR)

If you are located within the EU/EEA, you have the right to:

Access the personal data we hold about you

Request correction or deletion of your data

Object to or restrict processing

Request data portability

Withdraw consent at any time

To exercise these rights, contact us at: contact@velocityactive.eu

6. Data Retention

We retain your personal information only as long as necessary to fulfill orders, comply with legal obligations, and for limited analytics. You may request deletion at any time.

7. Cookies

Cookies help personalize your experience and improve website functionality. We use both session and persistent cookies for:

Account login

Shopping cart functionality

Analytics and advertising

You may manage cookies through your browser or visit www.allaboutcookies.org for more info.

8. Do Not Track

Currently, we do not respond to browser-based "Do Not Track" signals due to the lack of a consistent standard across platforms.

9. Policy Updates

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with the updated date at the top.

10. Contact Us

For any privacy-related questions or to exercise your rights under GDPR, please contact us:

📧 contact@velocityactive.eu
🌐 www.velocityactive.eu

If you're unsatisfied with how we handle your data, you have the right to lodge a complaint with your local data protection authority.